I discovered I had Celiac’s disease, which I had never heard of and knew nothing about. At the time, gluten was not a well-known thing and there were no gluten free products available in markets. It persisted throughout my childhood, so I was finally tested for other autoimmune diseases. I remember being so embarrassed about my skin in grade school and using prescription steroid creams every night to help stop the itching. I grew up with eczema all over my body, which is an autoimmune skin disease resulting in a highly irritating chronic rash. Can you share a little bit about your background and what drove you to launch this business? You started Suja, which produces organic, non-GMO juices. It was such an incredible experience and I loved every second of it. I ended up taking a teacher training, working the front desk, and eventually teaching there. I had been doing yoga religiously from the age of 16, so I started taking yoga at a studio in La Jolla and fell in love with the people and community there. After my first semester, I knew I needed an outlet outside of school to meet people off campus and relieve stress. ![]() I went to law school right out of college and I didn’t have a job in the beginning because law school was so much more time consuming than I ever imagined. ![]() What was your first job out of college, and how did you land that position? Today, Annie shares more about her scary leap from law school to growing her business and why she encourages everyone to follow their dreams, pursue their passions, and forget the rest.Ĭurrent Title/Company: Co-Founder of Suja Juice, Creator of Įducation: BA Philosophy, Arizona State University We just wanted to share what we loved with others and hope they loved it too.” While she never would’ve imagined the business would grow from those humble beginnings in her own kitchen to where it is today, she’s definitely thrilled with the results! “We had no idea Suja would become what it has,” she says. “We also didn’t do it to make money or build this huge company. With a passion for nutrition and the desire to make healthy choices for her body, juicing was a natural choice for Annie, who was already making various adjustments to her diet to combat eczema. After meeting a friend at a local yoga studio who worked as a raw food chef and shared her same passions, they teamed up to create healthy, organic juices and then peddled them door-to-door.
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